I know it might sound odd, but you can do effective VIP Protection for recognizable personalities without having to resort to tactics that would paint your Client in a negative light. We’ve recently seen some horror stories about what happens when a bodyguard is overly aggressive. Executive Protection Agents can most effectively ensure the safely of the VIP by remembering that one of the most important pieces of the puzzle comes in the planning & preparation stage. In industry lingo, we term that the Advance, which includes anticipating encounters before they happen and having effective systems in place to negate or counter them.
While some view the fans, the press and the paparazzi as a major problem, we have to be aware that, particularly in the arena of Celebrity Protection, those three are a constant. Taking the wrong approach in dealing with them could have a negative effect to the client, and one that could also affect security. (Insiders tip, managers and agents don’t like bad press, if the Protection Agent is responsible for it –even if they thought they were doing the “right thing”, they could still be on the unemployment line).
I try and stress this fact during the Celebrity & VIP Protection Training Course that I teach at ICON. “Verbal Judo” is sometimes more effective than taking them to the floor. With that said, it’s always nice to hear it from someone else:
Via the Star Tribune
“The security guys with Kim Kardashian garnered praise for being impressively un-heavy-handed.
Although Kardashian was in a VIP section, the security was not pouncing every time she was approached. One excited woman was gently asked not to rush up on Kardashian but to give the reality star a few minutes to adjust to the scene.
As you can see from my video, the security guys were calm and civil and not shoving people out of the way as she and her fiancé arrived at the restaurant.”
full story HERE.