Q What risks do corporate executives and the rich face?
A Domestically, they face the same challenges everyone faces but they are in a higher-income bracket and have the resources to help mitigate those risks. Just going to Times Square in New York City to watch the New Year’s Eve ball drop includes the potential of terrorism or even a stick-up robbery. We offer suggestions on how to mitigate that risk. Whether it’s a high net-worth individual or a corporate executive, they are a commodity that needs to be protected. We try to illustrate the potential risks.
Q What about their families?
A In this information age and with the rise of social media, your movements can be tracked. Executives are told not to have a Facebook page but that seldom gets passed along to the family. So you have your 16-year-old daughter telling her friends on Facebook that the family is poolside in Cabo and on its way to Disney World and that information is out there. We have to think like bad guys. The motive could be kidnapping. You don’t want to smother a client with too much information. But you want to illustrate what can happen.